How digitally convergent media platforms have impacted movie production, distribution and consumption - The Jungle Book 1967 vs. 2016
Explain the impact of digitally convergent media platforms on movie production, distribution and consumption. Refer to The Jungle Book 1967 and 2016 to support your answer(15 marks). Over the five decades since The Jungle Book 1967 came to the silver screen, there has been a complete technological revolution. While the 1967 film was only released on the one available platform – the cinema – the 2016 film is – one year on – already on multiple platforms for audiences to view globally, including online streaming. Firstly, digitally convergent media has had a huge impact on movie production, for example by allowing synergies in production that produce cost saving for movies can be shown across a number of convergent platforms like smartphones, TV, and cinema. Also by allowing synergies in production it creates brand identity which can be shown across convergent platforms, making that brand more popular. When the 1967 Jungle Book was released, there was no digitally convergent m...
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