The Jungle Book: 2016


The Jungle Book: 2016- Disney's Savvy Marketing Skills
General Facts

  1. The Jungle Book released almost half a century after the original 1967 masterpiece made its debut. As of May 26, 2016, its collections stand at $861,391,402 worldwide. 
  2. The wolf puppies in the film are named after motion capture actors and other crew members. 
  3. Although the story is set primarily in India, the film’s locations were entirely shot at the LA Center Studio in Los Angeles, California using computer-generated VFX. 
  4. Neel Sethi, who had never acted before, won the part of Mowgli in his first ever audition among 2,000 children who were vying for the same role.
  5. In this film, King Louie is a gigantopithecus whereas in the original movie he is portrayed as an orangutan. The gigantopithecus is an ancestor of the orangutan and this change in species was made to make the film more accurate since orangutans are not native to India.
The Numbers

  1. Budget: $175,000,000  (estimated)
  2. Opening Weekend: $103,261,464 (USA) (17 April 2016)
  3. Gross: $364,001,123  (USA)

Marketing Facts

  1. Showed a sneek preview of the movie at a Disney fan convention and brought out cast members.
  2. Created a hashtag- #junglebook
  3. Studio marketers have learned that Hispanic moviegoers tend to buy tickets in particularly large groups; if you hook one family member, you can get an exponential result. To achieve that goal, Disney teamed with Univision for a five-week stunt that brought “Jungle Book” characters and clips to telenovelas, talk shows and sports coverage. Disney even built a tool to allow Univision personalities to appear in scenes.
  4. To emphasize the scope and scale of this movie, Disney introduced a mazelike Law of the Jungle website in partnership with the female-leaning Tumblr; ran special promos at IMAX theaters focusing on the snake Kaa; and created a touring virtual-reality experience and 360-degree Facebook video emphasizing the “Avatar”-like world of its jungle.
  5. Brought parts of the movie to the Disney Theme park in Florida

Comments

Post a Comment

Popular posts from this blog

How digitally convergent media platforms have impacted movie production, distribution and consumption - The Jungle Book 1967 vs. 2016

Explain the impact of digitally convergent media platforms on movie production, distribution and consumption. Refer to The Jungle Book 1967 and 2016 to support your answer(15 marks). Over the five decades since The Jungle Book 1967 came to the silver screen, there has been a complete technological revolution. While the 1967 film was only released on the one available platform – the cinema – the 2016 film is – one year on – already on multiple platforms for audiences to view globally, including online streaming. Firstly, digitally convergent media has had a huge impact on movie production, for example by allowing synergies in production that produce cost saving for movies can be shown across a number of convergent platforms like smartphones, TV, and cinema. Also by allowing synergies in production it creates brand identity which can be shown across convergent platforms, making that brand more popular. When the 1967 Jungle Book was released, there was no digitally convergent m
Read more

Research and Planning Task: Task 1: History

Research and Planning Tasks: Task 1:  History In the mid-60s, US soul singer James Brown developed a new style of music called  funk . In soul music the melody and lyrics are central, but in funk the rhythmic  groove  is central. The main stress in a funk rhythm is on the first beat of the bar, called "the one", and a repeated pattern of drum beats and bass lines that begins on the one creates a groove. Riffs played by guitars and horn-sections add to the groove, and rhythmic vocals and raps can be added as well. A funk groove can continue for a long time without  chord  changes, and funk songs in the 60s often lasted for ten minutes or more. By the early 70s, nightclubs called  discos  were employing  DJs  to play dance  tracks  because it was cheaper than hiring a band. At first they played funk and up-tempo soul tracks, but in the mid-70s they started playing tracks with a new rhythm that was easier to dance to. It had a simple  four-on-the-floor  bass-drum beat with 
Read more